How To Make Social Media 30-Day Plan? Week-2

In the last part of the blog, we have discussed the social media strategies of the very first week when making a competitive and successful monthly plan for social media posts for your brands, in this blog we will further be discussing the consecutive weeks of the 30-day plan. So let’s get right into it-


Section 2- week 2nd

The optimization of your social media profiles and the voice of your brand


Day 6: Analyze both your strong points and your problematic areas.


Conduct a thorough analysis of your social strategy to identify the aspects in which you have been successful and those in which you have space for improvement.

It would be a good idea to run a poll across your marketing, sales, customer support, and product teams to see where they see areas of success and where they see areas of development.

Determine if each criterion relating to your social marketing approach is one of your qualities, then categorize each criterion accordingly. This will assist in determining what you ought to concentrate on throughout the subsequent five weeks.


Day 7: Evaluate your content

Analyze your social media accounts to determine which material performs the best and which channels have the most followers. Spend some time learning what's working and why it's working. Using your stats, you may determine which of your posts most successfully cater to the needs and interests of your audience.

Changes need to be made to your social media content plan if your followers are not finding the stuff you share to be engaging or meaningful. Utilize your audit to go back over the information you've posted and determine which of those postings had the most influence on your audience.


Day 8: Compile a list of pertinent keywords and phrases.

Employing listening techniques on social media can allow you to isolate the terms that are most frequently connected to your business. Throughout the process of content brainstorming and development, your team can benefit from the use of these keywords.

You can learn about previously undisclosed talks regarding your company by engaging in social listening.

When doing research on retail patterns for the upcoming back-to-school season utilizing social listening, for instance, the analysts on our team discovered that one of the most popular hashtags was "#staysafe." This content subject is different from the typical conversation about shopping for back-to-school supplies. Retailers may keep current on the issues of their consumers by using this data, and then design a smart social media campaign to alleviate those concerns.


Day 9: Establish the tone of your company's brand

Whenever it comes to developing a following on social media, maintaining consistency is essential. By developing a voice for your business, you will be able to maintain a consistent tone throughout all of your social media platforms.

This voice should correspond with the objectives of your market and complement the communication style of your audience, all while being consistent with your brand. To begin, think about three words that best describe your brand. If your company were a person, what kind of characteristics would they have? After you have decided on these terms, you should explain what they represent for your company and come up with a list of things that should and should not be included in your content.


Day 10: Ensure that your social accounts are fully optimized.

Even if you spend a significant amount of time planning and developing content, it is critically important to ensure that your accounts have accurate and up-to-date information for your content marketing efforts to be successful.

After you have identified the tone of your brand, you can next construct your profiles in a manner that is congruent with that tone.

The profile must relate to your brand with appropriate pictures and compelling language, and it should be easily recognizable at a glance. The following are some strategies that might help you enhance your social profiles:


1. Use a similar profile picture

If you manage numerous social platforms for your company, your profile image must be the same across all of those channels. The majority of companies will make use of their corporate logo or one of the many variants of the logo that were created especially for their social media accounts. Maintaining coherence across all of your accounts helps raise the likelihood that people will recognize your brand.


2. Make sure that every area of your profile is complete.

Take full advantage of the chance to convey the narrative of your brand whenever there is a box for information to be filled out. You should be able to articulate what it is that your company does, the offerings that it can supply, and the manner that it adds value to the experience of its clients in a way that is both innovative and brief.


3. Include relevant keywords to improve your SEO.

You spent Day 8 compiling a list of keywords that are pertinent to your business sector, brand, and the products and services that it provides. To get the most out of search engine optimization (SEO), include these essential keywords in every part of your profile. They need to be included in the text of your bio, as well as your photo names, hobbies, and experiences.


In this blog, we have discussed week 2 of the content strategy for your brand that will give your audiences, something new and interesting every single day of the month. In the next blog, we will further be expanding the information to the rest of the weeks in a month. So, stay tuned!




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