How To Make Social Media 30-Day Plan? Week-2
In the last part of the blog,
we have discussed the social media strategies of the very first week when
making a competitive and successful monthly plan for social media posts for
your brands, in this blog we will further be discussing the consecutive weeks
of the 30-day plan. So let’s get right into it- Section
2- week 2nd The optimization of your social media profiles and the
voice of your brand Day
6:
Analyze both your strong points and your problematic areas. Conduct a thorough analysis of your social strategy to
identify the aspects in which you have been successful and those in which you
have space for improvement. It would be a good idea to run a poll across your
marketing, sales, customer support, and product teams to see where they see
areas of success and where they see areas of development. Determine if each criterion relating to your social
marketing approach is one of your qualities, then categorize each criterion
accordingly. This will assist in determining what you ought to concentrate on
throughout the subsequent five weeks. Day
7:
Evaluate your content Analyze your social media accounts to determine which
material performs the best and which channels have the most followers. Spend
some time learning what's working and why it's working. Using your stats, you
may determine which of your posts most successfully cater to the needs and
interests of your audience. Changes need to be made to your social media content plan
if your followers are not finding the stuff you share to be engaging or
meaningful. Utilize your audit to go back over the information you've posted
and determine which of those postings had the most influence on your audience. Day
8:
Compile a list of pertinent keywords and phrases. Employing listening techniques on social media can allow
you to isolate the terms that are most frequently connected to your business.
Throughout the process of content brainstorming and development, your team can
benefit from the use of these keywords. You can learn about previously undisclosed talks
regarding your company by engaging in social listening. When doing research on retail patterns for the upcoming
back-to-school season utilizing social listening, for instance, the analysts on
our team discovered that one of the most popular hashtags was
"#staysafe." This content subject is different from the typical
conversation about shopping for back-to-school supplies. Retailers may keep
current on the issues of their consumers by using this data, and then design a
smart social media campaign to alleviate those concerns. Day
9:
Establish the tone of your company's brand Whenever it comes to developing a following on social
media, maintaining consistency is essential. By developing a voice for your
business, you will be able to maintain a consistent tone throughout all of your
social media platforms. This voice should correspond with the objectives of your
market and complement the communication style of your audience, all while being
consistent with your brand. To begin, think about three words that best
describe your brand. If your company were a person, what kind of
characteristics would they have? After you have decided on these terms, you should
explain what they represent for your company and come up with a list of things
that should and should not be included in your content. Day
10:
Ensure that your social accounts are fully optimized. Even if you spend a significant amount of time planning
and developing content, it is critically important to ensure that your accounts
have accurate and up-to-date information for your content marketing efforts to
be successful. After you have identified the tone of your brand, you can
next construct your profiles in a manner that is congruent with that tone. The profile must relate to your brand with appropriate
pictures and compelling language, and it should be easily recognizable at a
glance. The following are some strategies that might help you enhance your
social profiles: 1.
Use a similar profile picture If you manage numerous social platforms for your company,
your profile image must be the same across all of those channels. The majority
of companies will make use of their corporate logo or one of the many variants
of the logo that were created especially for their social media accounts.
Maintaining coherence across all of your accounts helps raise the likelihood
that people will recognize your brand. 2.
Make sure that every area of your profile is complete. Take full advantage of the chance to convey the narrative
of your brand whenever there is a box for information to be filled out. You
should be able to articulate what it is that your company does, the offerings
that it can supply, and the manner that it adds value to the experience of its
clients in a way that is both innovative and brief. 3.
Include relevant keywords to improve your SEO. You spent Day 8 compiling a list of keywords that are
pertinent to your business sector, brand, and the products and services that it
provides. To get the most out of search engine optimization (SEO), include
these essential keywords in every part of your profile. They need to be
included in the text of your bio, as well as your photo names, hobbies, and
experiences. In this blog, we have discussed week 2 of the content
strategy for your brand that will give your audiences, something new and
interesting every single day of the month. In the next blog, we will further be
expanding the information to the rest of the weeks in a month. So, stay tuned!
